Augmented Reality

Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, or 3D models, onto the real-world environment. Unlike virtual reality (VR), which immerses users in entirely digital environments, AR enhances the real world by providing additional context and information.

AR applications are diverse, from smartphone apps that superimpose virtual objects on your surroundings to more complex uses in fields like healthcare, education, and gaming. AR is typically experienced through AR headsets or devices like smartphones and tablets equipped with cameras and sensors.

It relies on computer vision technology to recognize and track objects in the physical world, allowing the digital content to interact seamlessly with the real environment. This technology has found use in navigation apps that display directions on a live video feed, in medical training to visualize complex anatomy, and in marketing campaigns to create interactive advertisements.